Postal code based political micro-targeting.
When political background and voter turn out are important.
TO WIN ELECTIONS
TO RECONNECT WITH CITIZENS
TO CONNECT SOCIALLY
The ‘take large steps and return home quickly’ approach of election campaigns no longer works. Political micro-targeting and strategic data analysis ensure that elections are won. Behind every vote is a citizen. Knowing exactly where the constituents are, who the constituents are, and what drives the constituents determines the chance of success. Ongoing campaigns are useless if they are not based on a sound plan. E-canvasser helps to win elections.
Decreasing election turnouts are a trend. The gap between citizen and administration is increasing. Numerous initiatives and experiments have not been able to reverse the trends. Reconnecting with citizens requires politics and government to be a relevant matter in the daily life of a citizen. In order to achieve this you need to really know the citizen, by standing in his/her shoes. E-canvasser helps with the reconnection of citizens with administrators.
Charities and non-governmental organizations appeal to the citizen’s set of values. Micro-targeting has become common practice in organizations. But the political component lacks or is coarsely formulated. By adding politics to micro-targeting, the chance of successfully appealing to citizens to take action increases. E-canvasser helps to connect the citizen with social objectives.
The following tools are used to achieve an optimal result from E-canvasser.
Interactive maps enable you to see where your constituents are located, who your constituents are, and what kind of communication strategy you must use in order to be successful.
An online platform to train large numbers of people to conduct successful canvas interviews, so that your campaign’s success rate increases.
Indicate the shortest routes to houses to have conversations with your target group and to subsequently analyze and use these for the next phase of your campaign.
The management of all your strategic analyses and interactive maps. The control of your canvas teams and processing of all incoming data.
POLLING STATIONS AND POSTAL CODES
E-canvasser is not only capable of determining people’s political affiliations on a grid of 9,600 polling stations, but is also the only one in the Netherlands capable of determing this on a more accurate level on a grid of 450,000 postal codes.
E-canvasser is able to make an assessment of the political profile of clusters of 35 households. Until now, this could only be accurately done for clusters of 1,000 households on average.
E-canvasser accomplishes this by combining results of elections, both voting behavior and turnout rate, of approximately 9,600 polling stations with the big data of 450,000 postal codes.
Our tools help organizations involved in the communication and campaigns of political parties, (local) authorities, and charities in a focused manner to appeal to the right people with the desired political profile.
CITIZEN PROFILES AND DNA
Instead of using predetermined citizen profiles, the characteristic political DNA of your constituents is determined.
E-canvasser is able to determine the unique characteristics (DNA) of your target group. Previously, your target group was categorized into one of the four to maximally eight distinguished general citizen profiles. Based on these general citizen profiles, citizens which met this description were determined per CBS (Dutch Central Bureau of Statistics)-neighborhood. The general stereotype citizen profile subsequently determined the type of communication. E-canvasser makes this obsolete and works more accurately.
E-canvasser is the first company in the Netherlands to determine the location of your constituents based on the six character postal code. The profile is determined by means of these constituents. This is a unique profile that only applies to a specific area.
Only those characteristics which have a statistical relevance with the voting behavior of your constituent remain part of the DNA. A citizen who is addressed based on these characteristics will take the desired action. Your communication will be more successful and much more efficient.
STRATEGIC DATA ANALYSES TRANSLATED INTO INTERACTIVE MAPS
Where your supporters are
Who your supporters are
How yo can activate your supporters best